How to Make Live Streams & Webinars More Engaging

Live streaming is becoming more and more popular for both creators and brands today. The ability to not only deploy video content to engage an audience, but do it live, in real-time, tears down almost all the barriers social networks present to get to and engage an audience.  The social network sites prioritize live video content over anything else in their algorithms. They even force feed pop-up notifications on you to tell you when someone you’re following is live while you’re there, hoping you’ll come over and watch. It makes the social network experience stickier. You stay longer. You’re more engaged. Your more likely, then, to satisfy the site’s need to present better user statistics which means they can sell more ads. They can also present more ads to you the longer you’re on the site.   According to Statista in 2020 consumers spent 482.5 billion hours on live streaming apps. Live streaming videos reach almost 30% of all consumers worldwide. Consumers are expressing interest in live shopping, too. As of 2021, 14 percent of U.S. consumers said they are interested in live shopping experiences on social networks. TikTok and youTube are already deep into live commerce features. Amazon Live is turning the register regularly for many creators.  I even used it as a test to sell copies of my book. It worked to a degree. I didn’t have an established audience on Amazon to work with, but every time I went live, a few copies sold. That’s not bad in an uber-competitive and oversaturated publishing market. But live streams aren’t really engaging for the viewer. It’s basically the home shopping network online. Until now.  Lux Narayan is the founder and CEO of StreamAlive. It’s a platform that uses a combination of interactive questions and content devised by the live stream host and AI technology to ensure everyone in the audience is represented in the live engagement of a stream. For example, the hosts asks where everyone is watching from, people just drop a city name, state or country in the comments and a live map dynamically plots all the watchers for all to see.  There are many more applications of it, of course. Since it’s something that can help both creators and brands improve their live stream content, thus commerce output on the other end, I thought it would be good to have Lux on to tell us all about it. Winfluence is made possible by Cipio.ai – The Community Commerce Marketing platform. What does that mean? It’s an influencer marketing software solution, but it has additional apps that function to tap into your brand community to drive commerce. Community Commerce Marketing moves beyond influencers to fans and followers, customers, employees and more. Try its generative AI application, Vibe Check, with a two-week free trial at cipio.ai/vibecheck, and generate a library of social captions in minutes you can use right away. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.