Performance-based Influence Marketing and Analytics Innovations from Carusele

It's hard to dig deep into social media marketing or influencer marketing and not come across the name Jim Tobin. He started one of the first social media agencies at Ignite Social Media in 2007. When he saw influence marketing becoming its own thing, he launched a second firm called Carusele which helps brands and other agencies drive performance-based influence marketing programs. Jim and Erin Ledbetter lead the team and Carusele. Both joined me to talk about the evolution of both firms and how each company interacts with each other. But then we get into their approach to performance-based influence marketing. Carusele guarantees outcomes. It does so with a mix of organic and paid executions, but also with interesting innovations in analytics for influencers. Carusele has developed a True View metric to report the actual views of an influencers content, rather than reporting reach numbers based on the amount of followers someone has. Tobin is one of the industry experts I interviewed for Winfluence - Reframing Influencer Marketing to Ignite Your Brand and the book includes a few Carusele case studies. He, Ledbetter and I dig deeper in this episode into how that particular agency ticks and what innovations they're bringing to the space. We also talk about whether brand paid spend on influencer content can damage the influencer's organic reach. So lots to cover here. If you like the episode, please share it with your network. This episode of Winfluence is made possible by Podchaser Pro, a media database that is solely focused on podcasts. Find and prioritize podcasts for media planning, public relations or influencer outreach and discover each podcast's audience size and demographics. It's about time podcasts -- which reach over 100 million Americans each month -- had proper media planning information available to brands and agencies. Now they do. Go to PodchaserPro.com/falls to sign up and reach more and more relevant customers through podcast sponsorships and outreach. Be sure to go to the URL PodchaserPro.com/falls so they know you heard about PodChaserPro here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.