The Cocktail Party Method to Grow Your Own Influence

Let’s talk about building your influence. And I don’t mean growing your follower count on social networks. I mean really growing the number of people that you have some degree of influence over. Now, for some of you who want to build a following online or offline and have true influence. Perhaps you want to be content creator that does brand deals and gets paid to create on social media channels. Or maybe you have political aspirations. Or you just see the value in growing your audience or network that you have an impact upon. Others of you probably see the value in growing the influence your business has. Perhaps over prospective customers. But more specific to what we talk about on this show, maybe you want to grow your influence over the influencers in your space. When you remove the guardrails of influencer marketing and stop focusing solely on follower counts and social networks online, you start to see true influence. That is often built offline. Face-to-face. At events. Think of it networking, not social networking which now seems to imply online. When I happen to stumble upon a person, brand, case study or resource that can help me explain and emphasize the offline part of influence marketing, without the R, I latch on to it. And I recently found one such resource. Nick Gray is an entrepreneur that you could say was an original influencer. He started a website and company on the side in the mid-2000s called Museum Hack. He did what he calls “renegade tours” of the Met and similar museums in New York City. The content exploded and Museum Hack became a full-fledged business with 50 employees. He sold it in 2019. Nick’s climb to the top of the entrepreneurial success ladder, however, sprouted from a socially awkward kid who moved to New York City in his early 20s. The way he networked and grew his influence inspired a now five-year-long project that resulted in a book. It’s called The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings. Nick and I caught up recently to talk about his book, the idea of hosting cocktail parties to grow your local and community influence and how the ideas in the book can help content creators and brands alike become more influential. Not just leverage influence or influencers. Today's episode is presented by Tagger, the complete influencer marketing platform. Get a demo to see if Tagger is right for you at jason.online/tagger. And don't forget to claim your $100 advertising credit on LinkedIn by going to LinkedIn.com/winfluence. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.