What Zencastr Has Done to Better Serve Podcasters

For those of you out there who are content creators, whether you call yourself an influencer or not, you know I am a loud champion of owned channels. I harp on the fact that you can’t rely on the social networks … borrowed channels … for your content or audience forever. You need to have your own website. Your own email newsletter and list. Perhaps your own podcast. I do talk about podcasting a lot, but it’s not because I love podcasts and podcasting. It’s because podcasters are influencers. And understanding them and their world, which is a little different than a regular social media content creator, is good for those of you who are brand or agency side professionals. It’s also hopefully inspiring and helpful for the creators among us who are trying to build something out of their online presence. The challenge for many people with podcasting is that there’s so much technical know how perceived to be needed to start, it’s intimidating. You have to have software to record and edit. A place to host. Maybe software to make it sound better than you can muster in Garage Band. Do you have a website for it? How do you get it to post on all the podcast apps … It can be a challenge. The less technically inclined someone is, the bigger the challenge. Zencastr recently made some holistic changes to its software platform to make all that technical challenge go away. By way of disclosure, I am a paying customer of Zencastr and use it for my interviews here on the show. Zencastr is also a recent sponsor of Winfluence and its Creator Network has placed advertisements on the Marketing Podcast Network. Neither of those things have anything to do with my guest being invited on today. Josh Nielsen is the co-founder and CEO of Zencastr. When you have the opportunity to interview a big shot, you take it. Sponsorship or not.  Josh and team unleashed a new beast on the podcast industry in late August. Zencastr now is far more than a place to record your web-based interviews for podcasting. It now has full production and editing capabilities for shows, hosting, transcripts, the Creator Network which matches shows with advertisers for monetization. It’s a whole new animal.  Josh visited with me to talk about the new features there to help make your owned content easier to manage. But we also talked about the industry as a whole, why podcast apps are terrible at search and discovery and more. This episode of Winfluence is presented by Tagger, the complete influencer marketing software platform. Sign up for a free demo today at jasonfalls.co/tagger. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.