What's Wrong With Influencer Marketing's Current Monetization Model?

We’ve been spending some time on the show of late talking about the future of the creator economy and how influencers can plan for monetization either with or without the big social networks where much of their audience may lie today. Two episodes ago, we talked to Ramiro Canovas from FanBase, which is a lot like OnlyFans only without the stigma of everyone there being adult content creators.  Be sure to go back and listen to that episode as it makes a case for the owned content overall. This week, we’re going to dig into the concept of owning both your channel and your audience a bit deeper with P.J. Leimgruber. He is the co-founder of the Clash App … no, not an app that allows you to listen to London Calling and Rock the Casbah. Clash App is an owned content app that allows video creators to not only engage with their core fans and subscribers, but allows those subscriber to post Drops … these are cash payments … tips if you will … to those creators for their content.  The discussion made me think of the old blogger tip jars, but with a more defined purpose and a community of people conditioned to send them.  So today we’re hearing more about whether or not fan-funded content creators can go beyond just a subscription model. How does that future stack up from a creator monetization standpoint? And is Clash App a method you as an influencer can generate income. Do these platforms hold any relevance for brands as well? Sure … if the influencer has a big audience there. But we get into that and how the creator economy payment structure is flawed with P.J. I think you’ll appreciate is expertise and perspective.  This episode is presented by Tagger, the complete influencer marketing solution. Find out more and sign up for a demo to see if Tigger is right for you by visiting jason.online/tagger today.  In this episode, we chat with influencer marketing consultant Meredith Jacobson of We Are Boosters about how she uses Tagger.  To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.