Philip Wang and Karlei Ayers Help Hangover Coffee Personalize Their Brand

Hangover Coffee’s branding is pretty slick, but it’s missing a personal touch. Founders Natalie Ma and Melody Jung have focused most of their design efforts on marketing their pour over coffee pouches with bold product shots and videos, but as a result, their social content doesn’t say much about who’s behind the company. They want their design to share more of their story to connect with customers and stand out from the pack. But how can they design a more personal brand?

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From social media influencers to small local businesses, people everywhere are harnessing the power of creative tools to design not just brands and content, but also deeply satisfying careers. In the Making explores the practical challenges and surprising rewards of working in this new creator economy. Join Adobe’s Teresa Au for conversations with content creators, solopreneurs, and industry experts who offer inspiration and insight for combining creativity, community, and business.