'Forget Vision:' Lou Gerstner's IBM Turnaround

The legendary CEOs of the 1990s included Jack Welch of GE and John Chambers of Cisco, who was on our show last season. Another dominant figure was Lou Gerstner of IBM, the first IBM CEO recruited from outside the company. When he became CEO in 1993, IBM was struggling against competitors like Microsoft, Dell, and Compaq. Gerstner famously declared, "The last thing IBM needs right now is a vision," and instead focused on breaking through internal bureaucracy and making tough decisions. His approach transformed IBM, boosting its market cap from 29 billion to 168 billion over nine years. In this 2020 conversation, Lou shares his journey to the CEO role and the principles behind IBM's turnaround. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

From the creator of How I Built This, host Guy Raz invites you to listen in as he talks to leadership experts and the visionary leaders of some of the world's biggest brands. Along the way, you'll hear accounts of crisis, failure, turnaround, and triumph, as the leaders reveal their secrets on their way to the top. These are stories that didn't make it into their company bios, and valuable lessons for anyone trying to make it in business.