#027 Fake IP Claims & How to Defend Your IP on Amazon with Chris McCabe
Over the course of the last several years, there has been an exponential increase in the number of fake counterfeit claims. Joining me today is Chris McCabe to discuss how you can prepare for the inevitable time that this happens to you and what it looks like on Amazon’s side. The most important part of being prepared is making sure that you have all of your documentation in order and available when a claim is made. If you’re a wholesaler and a brand comes after you, make sure you keep your receipts an