#165-How to Strategize your PPC Campaigns to get out the Best of your PPC Budget with Destaney Wishon
Campaign budgeting can be tricky and frustrating and we are summarizing a good one for you in this episode and I couldn’t think of anyone else to do discuss this best but the Destaney Wishon of Better AMS. A well strategized campaign can give your business a significant rank and boost it needs, all you need now is to know how. Listen in and understand better in this episode. In This Episode: [00:30] Welcoming Destaney of Better AMS once again in the show. [01:35] Why the topic of strategic segmentation and how important it is. [02:40] Controlling budget for ad groups. [06:35] What is strategic segmentation according to Destaney? [09:28] When should the strategy be applied? [10:00] Testing the keywords. [14:34] Common mistakes done while applying segmentation. [18:00] Understanding your bids optimization. [23:43] Implementing. [28:00] Focusing on bid management. Guest Links and References: LInkedIN: https://www.linkedin.com/in/destaney-wishon WEBSITE: https://betterams.com/author/destaneyw/ YOUTUBE: https://www.youtube.com/c/betterams Book References: How To Win Friends and Influence People by Dale Carnegie Harry Potter Series by JK Rowling Shoe Dog by Phil Knight Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/