#173-How to Use Amazon Product Opportunity Explorer And Evaluate Brand Market Click Share with Liran Hirshkorn
It’s a pleasure to have our guest, Liran Hirshkorn walk us through the ins and outs of Amazon Product Opportunity Explorer. POE is a tool that serves and helps sellers analyze their products by data insights it gathers. Liran also shows us through video presentations the demands for new product ideas and niche opportunities. Other than POE, we dive deep into evaluating brand market click share. So, be informed! Tune in cause you wouldn’t wanna miss a sec of informative nuggets. In This Episode: [00:23] Welcoming Liran Hirshkorn of Incrementum Digital [01:23] What is Market Click Share? [02:35] Where to access product opportunities explorer? [04:10] Walkthrough (video) on how to use and navigate the OE. [06:25] Search volume for a certain duration. [10:45] How much of a particular search term is important? [13:58] Validating your products. [18:10] Category niche, discovering niche opportunity. [20:04] Why and when to use broad keywords? [32:00] How to increase market share? Guest Link and References: WEBSITE: https://incrementumdigital.com/ LINKEDIN: https://www.linkedin.com/in/liranhirschkorn/ YOUTUBE: https://www.youtube.com/channel/ Book Reference: Think and Grow Rich by Napoleon Hill Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/