#308-The Power of POV: A Deep Dive into WTI's Unique Approach to Product Reviews
In this podcast episode,our guest today, Mathew Burns of WTI discussed the company's unique approach to product reviews with videos and how powerful POV videos can help increase consumer engagement and trust with content created through video reviews and livestream shows. Mathew also emphasized the importance of having high quality contents that are authentic and unbiased that produces sales on and off Amazon. Overall, this episode highlights the value of WTI’s approach to product reviews through POV videos. So tune in and learn more. In This Episode: [00:40] Introducing Mathew Burns. [02:20] How WTI started? [07:00] Content creators. [10:05] Unboxing. [12:50] How many products/videos are done for Amazon? [14:10] 150 trained content creators. [22:20] Step by step. Guest Links and References: Website: www.wtihub.com https://www.wtihub.com/contact https://www.amazon.com/shop/whattoolsinside https://www.wti.shopping/main Book References: Monsoon by Wilbur Smith Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/