#317-Beyond PPC: Elevate Your Amazon Game with SEO Strategies with Michael Erickson Facchin [The PPC Den Podcast]
In this episode, the host of The PPC Den, Michael Erickson Facchin and I delve into the topic of elevating Amazon game with SEO strategies, focusing on the importance of going beyond PPC advertising. The episode begins with a brief introduction to the concept of PPC and the difference of keyword search in SEO and PPC. The conversation then delves into various SEO scenarios, techniques and best practices specific to Amazon. I outlined the importance of conducting thorough keyword research to optimize product listing starting with titles, bullets and descriptions. We also discussed further product reviews, keyword tracking, PPC and SEO stats., conversion rate, and utilizing traffic sources to drive traffic to Amazon listings, thereby boosting their organic ranking. I hope this episode provides valuable insights and practical tips to you, our listeners. In This Episode: [01:00] This episode in The PPC Den Podcast interview with Michael Erickson Facchin. [02:11] Percentage and level in PPC. [06:20] View on keyword research SEO and PPC. [14:40] Organizing PPC. [22:10] Beginning the keyword search. [26:40] Reviews. [34:41] Importance of Keyword tracking. [38:55] Tracking PPC, SEO and CPC stats. [43:15] Conversion rate and CDR. Guest Links and References: LinkedIn: https://www.linkedin.com/in/michael-erickson-facchin-b7314866 Podcast: https://www.adbadger.com/amazon-advertising-ppc-den-podcast/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/