#374 - How Tiktok, AI, and Augmented Reality Are Impacting Buyer Behavior & What to Do About It
In this episode, we dive into the transformative impacts of TikTok, augmented reality (AR), and artificial intelligence (AI) on buyer behavior. Jake Zaratsian from Jungle Scout shares his insights on how these technologies are reshaping the e-commerce landscape. Jake emphasizes the importance of adapting to these technological advancements to thrive in the modern e-commerce environment. By leveraging TikTok, AR, and AI, sellers can enhance customer engagement, improve their offerings, and ultimately drive growth. In This Episode: [00:20] Introducing Jake [01:35] Jake’s background his Jungle Scout journey [04:20] Million dollar case study [05:56] Consumer behavior then and now. [07:50] Where do consumers find products? [08:45] Products in social media [10:30] Q1 consumer transport [15:00] Influencers on and off Amazon [17:12] AR and AI in consumer trends [23:30] AR at Jungle Scout [28:38] Putting seller hat on. Guest Links and References: Website: https://www.junglescout.com/ Linkedin profile: https://www.linkedin.com/in/jakejzaratsian/ Youtube: https://www.youtube.com/@junglescout Book Reference: The Inner Game of Tennis by Timothy Gallway Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/