To Get What You Want, Be Both Assertive and Warm

When you’re interacting with people at work, how often do you find yourself deflecting praise, downplaying your accomplishments, or responding “busy!” when someone asks how you’re doing? Why are those such common habits, especially if they so often leave us feeling fake? Alison Fragale, a professor of organizational behavior, offers an alternative: bring genuine strength and friendliness to everyday interactions because that combination gets women the success we deserve.

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Women face gender discrimination throughout our careers. It doesn't have to derail our ambitions — but how do we prepare to deal with it? There's no workplace orientation session about narrowing the wage gap, standing up to interrupting male colleagues, or taking on many other issues we encounter at work. So HBR staffers Amy Bernstein, Amy Gallo, and Emily Caulfield are untangling some of the knottiest problems. They interview experts on gender, tell stories about their own experiences, and give lots of practical advice to help you succeed in spite of the obstacles.