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Ep.36 Elisa Morariu - Understanding customers behaviour

This week, Karen is joined by Elisa Morariu, Senior Customer Insight Analyst at A.S. Watson. Elisa’s background in market research along with her experience in analytics means that she is passionate about understanding the “why” of customers behaviour as well as the “what”. In this episode, she gives a glimpse of customers analytics and how mixing market research and purchase data can offer a 360 insight on customers.   Enjoy!

Om Podcasten

Welcome to the Women in Data Podcast, where every other week your host, Karen Jean-Francois interviews some of the most inspiring women working in data. Through each episode, they share their invaluable experience and knowledge. Leaving no stone unturned, the WiD Podcast series will provide you with information on the use of data in various industries, plus helpful tips for career development. More importantly, it will enable you to become the data professional you want to be.