Ep74 Cathy Herbert - How to build products that make customers lives better
This week, Karen is joined by Cathy Herbert, EVP of Customer and Partner Enablement at Arria NLG. Integrity is important to Cathy and because of this, she is passionate about building win-win solutions. In this episode, she describes her approach to ensuring the development of useful products that won’t get shelved. She highlights the importance of communication and good design, and talks about how to make a great first impression, as well as sharing what makes the difference between building a product that makes customers' lives better, and one that doesn't. Enjoy! ********************** Show notes: ********************** Cathy’s LinkedIn: https://www.linkedin.com/in/cathy-herbert-616846/ She recommends to follow: Simon Sinek – How great leaders inspire action https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en Geoffrey Moore - http://geoffreyamoore.com/