Mentorship and the Power of Storytelling
Starting a business for the first time presents a host of challenges, from securing capital to figuring out the marketing strategies that will best reach customers and prospective clients. For entrepreneurs, there are often the added hurdles of self-doubt and discouragement. Those hurdles can seem even higher when the entrepreneur is a woman. A strong support system can make a significant difference in overcoming the obstacles female entrepreneurs face, especially in the early stages of their business. Family and friends who provide encouragement through setbacks play a vital role. Others who have shared similar experiences offer invaluable insight, while a business coach can truly inspire and provide the type of guidance that leads to success. Trish Tonaj is a coach, author and passionate believer in the power of mentorship. With over 25 years of entrepreneurial experience and through her books A Diary of Change: 12 Personal Tools and Breaking Barriers, she has helped business owners and enterprise leaders to reach their full potential while creating a culture of success along the way. Ramia El Agamy had a chance to sit down with Trish Tonaj to discuss the unique issues that women entrepreneurs face today and how mentoring and storytelling can help them expand their horizons.