In this #1 episode, we will turn our attention to ‘personal branding’. In today’s increasingly digital world, branding isn’t just for companies. A personal brand is no longer a nice-to-have; it’s expected. In this webinar, we will hear from an expert on what exactly personal branding is, why it’s important for our career, and how we can develop our own.As always this conversation is brought to you by Women of TIER: Ligia Boueres, Nastya Koro, Sadie Martin and Galuh Rohmah.SPEAKERS:Mali Baum is one of the People Shaping Female Founders Future and opportunities at the startups Ecosystem in Germany. Mali has 20 years’ experience in founding companies. She is a regular speaker at conferences, and a mentor at various accelerators. She is actively involved in promoting the local tech ecosystem and pushing for more women in influential positions.Claire Davidson is the Director of Brand and Creative Studio at GetYourGuide. Since joining Get Your Guide in 2018, Claire’s mission has been to make GetYourGuide the go-to brand for incredible experiences. Before her life at GetYourGuide, Claire was the co-founder of Urbanara. She grew the start-up into an international brand with a successful team of over 70 people.The On Her Way Podcast is hosted by The Women of TIER Initiative, with the mission to inspire women & allies through examples of leadership & learning, enabling the exchange of knowledge, experiences, and networking in the startups & work environments.Wanna know more about our initiative? Subscribe to our monthly newsletter here.ProductionTon, Sound Production and Sound Design: Tim TabellionContent Production: Ligia Boueres, Nastya Koro, Sadie Martin and Galuh Rohmah.