EP58 Lucy Aylen on Humble Beginnings, Self-Expression and Growing a Fashion Brand
My guest today is Lucy Aylen, founder and CEO of Never Fully Dressed.Starting life as a market stall, then a modest store in Essex, Never Fully Dressed has grown to become an Instagram sensation, with celebrity fans Beyonce, Kendall Jenner and Chrissy Teigen wearing Lucy’s designs.In this episode, Lucy tells us how she’s built Never Fully Dressed without outside investment, reinvesting profits from sales to grow organically. Lucy explains how her growing brand now has a public responsibility, and how she wants to use its voice to influence positive change. We talk about sustainability and ethics within the fashion industry and the Never Fully Dressed pre-loved project, where you can send items you no longer wear back to NFD in exchange for loyalty points.And finally, Lucy shares her insights on balancing idealism with a sharp commercial focus and reminds us to nurture every relationship within our organisations.This conversation was recorded on 22nd October 2020. I hope you enjoy listening.Join the conversation:Tweet us! https://twitter.com/TheWotPodDM us! https://www.instagram.com/thewotpodOr hop over to Facebook https://www.facebook.com/thewotpodConnect with Lucy & Never Fully Dressedhttps://www.neverfullydressed.co.uk/https://twitter.com/nfdhoneyshttps://www.instagram.com/neverfullydressed/https://www.linkedin.com/in/lucy-aylen-a717381a9Connect with your host Frankie Cotton:https://frankiecotton.comhttps://twitter.com/FrankieCotton_https://www.instagram.com/frankiecotton_/This episode was sound edited by Beth Davison https://www.bethdavison.com/. Women On Top is a Let’s Be Frank production. https://letsbefrank.co