Operation Libero - Switzerland

In 2016, fresh off dual victories in a referendum criminalizing immigrants and a parliamentary election that brought them nearly 30% of seats, the far-right Swiss People’s Party seemed destined to pass a second enforcement initiative to strip Swiss residents with foreign passports of any due process rights. With opposition parties and major human rights groups leery of taking on a campaign they considered a lost cause, the newly formed Operation Libero jumped in. With virtually no resources, they thwarted the right-wing framing of the initiative to defeat the referendum by 18 points. Special thanks to Thomas CoombesLearn more about the show at WordsToWinBy-Pod.comFollow Anat on TwitterFollow Wonder Media NetworkWebsiteInstagramTwitter Hosted on Acast. See acast.com/privacy for more information.

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Words To Win By* takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories. *Formerly called Brave New Words Hosted on Acast. See acast.com/privacy for more information.