Speak Yourself: Mobilizing Youth to Win Elections - Brazil

In 2022, Brazilians faced a match-up between far-right incumbent, Jair Bolsonaro, aka ‘Trump of the Tropics’, and progressive Luiz Inácio Lula da Silva. In the end, Lula triumphed by a fraction of a percent. That hard fought victory was thanks in no small part to youth voters and the campaign that increased their participation by 47%. Listen in on how organizers unleashed the power of BTS fandom, democracy trainings, celebrity endorsements, and carefully calibrated messaging to create a polyvocal campaign to get this absolutely critical - yet understandably cynical - voting block to the polls. Learn more about the show at WordsToWinBy-Pod.comFollow Anat on TwitterFollow Wonder Media NetworkWebsiteInstagramTwitterKeep up with Politize’s work on their website Hosted on Acast. See acast.com/privacy for more information.

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Words To Win By* takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories. *Formerly called Brave New Words Hosted on Acast. See acast.com/privacy for more information.