EP 107: The Certification Business Model with Natalie Gingrich - Exploring Alternative Business Models
The business model that you choose affects absolutely everything about how you do business, from what you do on a daily basis to how much money you make and how you make that money, to how much time you spend working each week.Choosing your business model is a really important decision.But too often, it isn’t even a conscious decision, but just accepted as the default for whatever type of business you’re building or the industry you’re in.So let’s change that.Let’s open our eyes to the different options out there and make conscious choices about the model that’s really right for our businesses, our customers, ourselves, and our personal goals.This episode is part of a series on business models. In each episode, I’m interviewing a business owner about their business model, how it works, how they make money, and what it all entrails so that you can learn about your different options and make that choice.Today I’m talking to Natalie Gingrich about her business, The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. She's driven to help women earn an income with ease while doing what comes most naturally to them.Natalie has merged her corporate career background with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.Listen to the full episode to hear:* Why Natalie landed on developing a certification program rather than strictly a course* How Natalie began marketing to her networks and why relationship marketing is still a key strategy for her today* How her podcast functions as the top of her sales funnel, and why it works for her audience* Where Natalie spends the most of her time and money in her business, and which sales avenues provide the best conversionLearn more about Natalie Gingrich:* The Ops Authority (http://theopsauthority.com/)* Facebook: @TheOpsAuthority (https://www.facebook.com/theopsauthority)* The Ops Authority Podcast (https://theopsauthority.com/podcast/)Learn more about Gillian:* Startup Society (https://startupsociety.com/)* Get on the waitlist for VALIDATE (http://gillianperkins.com/validate)* Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)* Get in touch! (https://gillianperkins.com/contact-podcast-form/)