PropCo-OpCo: Why HNK Moved "The Office" From Product to Service

In this episode of #WorkBold, your host Caleb Parker, talks to Robert Sparreboom. They delve into the transformation of real estate operations in response to changing market demands, specifically focusing on the impact of flexibility and space as a service. Robert shares insights from his company's journey, influenced by Anthony Slumbers, towards rethinking their business model as a real estate investor and operator. They discuss the transition from using their flex operation, HNK as a vacancy solution to viewing it as a major asset for client solutions, underpinned by sustainability and customer-centricity. The conversation covers the challenges and benefits of being a listed company operating in the flex space, strategic rebranding, and the evolving landscape of property valuation in the face of increased demand for flexible, service-driven real estate offerings.   Robert Sparreboom: LinkedIn | Website Robert Sparreboom is Head of HNK, a flexible workspace provider in the Netherlands, part of NSI, a listed RE Investor located in Amsterdam. Having a broad experience in the Real Estate Sector he found his calling in the area where Real Estate, interior design, innovation and hospitality come together,  creating spaces that make the world a bit more beautiful every day. Robert has been responsible for the rebranding and repositioning of the HNK brand, its operations and business development currently rolling out the new brand to existing and new locations. In his personal life he's a Husband and father of two daughters, loves sports, history, tech and DIY.   Don't forget to hit that subscribe button so you get each episode as it comes out.   Sponsors: Headline Sponsor | Freshwave: Website | LinkedIn Freshwave is the connectivity infrastructure-as-a-service provider bringing MNOs, government, and real estate providers to work together in new ways. From stadiums and hospitals to skyscrapers and shopping centres, we provide mobile, 5G and Wi-Fi connectivity infrastructure all over the UK and Europe. Fortune Favours the Bold: Website | LinkedIn Bold is a coworking brand owned and operated by NewFlex. Future Proof Your Portfolio with NewFlex: Website | LinkedInNewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. Brave Corporation: Website | LinkedIn The next generation real estate company driving value through strategic asset repositioning to de-risk assets and increase NOI.  Launch Your Own Podcast: Website | LinkedInShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch jason@shorunner.com  

Om Podcasten

The only podcast in the world dedicated to the future asset class called Space-as-a-Service (SPaaS). Welcome to the #WorkBold podcast (downloaded in 90+ countries) where Caleb Parker, Founder of Bold, chats with innovators challenging the status quo to create a better world. We learn from executives creating the future of commercial real estate. Did you know that Space-as-a-Service (SPaaS) only represents 6-10% of the overall CRE market today, but is predicted to grow to 30% over the next decade? That level of growth will change CRE forever. If you’re an asset manager, fund manager, property manager, landlord, property entrepreneur or investor, real estate agent or in corporate real estate...if you’re involved in commercial real estate in any way, SPaaS will affect you. So you need to be listening to this podcast!