162. Engage, Connect, Succeed: Mastering LinkedIn Trends with Katie McKiever

Today, I'm joined by a phenomenal guest, Katie McKiever, an expert in the world of LinkedIn and social media. Get ready to dive deep and discover how to leverage this powerhouse platform for small businesses and personal branding success.But the value of LinkedIn doesn't stop there. We delve into LinkedIn content strategy and employee advocacy. We also discuss real-world success stories, like a municipality using LinkedIn to showcase employees and attract new talent. I emphasize the significance of active engagement, and Katie provides practical tips on building valuable connections through comments and conversations. The expertise in this episode is your gateway to unlocking the full potential of this platform for your business growth. Don't miss out on this enlightening conversation!What you'll hear in this episode:[0:00] LinkedIn benefits for businesses with an expert[4:10] Leveraging LinkedIn for business success[10:45] LinkedIn usage for small businesses and personal branding[16:15] Leveraging LinkedIn for business success through personal branding and company page optimization[21:30] LinkedIn content strategy and employee advocacy[26:30] LinkedIn engagement strategies and trends[35:05] Employee advocacy and internal communications[39:00] Leveraging social media for thought leadership and employee engagement[42:45] LinkedIn marketing strategies and tacticsListen to Similar Episodes:Unlocking Hidden Talent: How to Recruit People That Aren't Actively Job HuntingMastering Influence and Sales to Unleash Your Entrepreneurial Potential with Susan TrumplerSelling Your Business Through Storytelling with Marissa Corcoran* Connect with Katie on LinkedIn @katiemckiever* Subscribe to Katie's weekly email, Social Media News to Use http://www.socialmedianewstouse.com* Connect with me on IG @jackie.koch_* Find more information on my website peopleprinciples.co

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Jackie Koch has been in the trenches building the teams that grow companies for over 15 years. She’s hired hundreds of people, navigated countless sticky situations, and earned an MBA along the way. From being deeply involved in the nitty-gritty of team building to now helping others navigate the waters of running a business, she wants to help you avoid the messes she’s had to help clean up. Listen in and discover insights on leadership dos and don'ts, strategies for effective hiring and team building, and essentials to keep your business in employment compliance. Through solo episodes, guest episodes featuring experts in the field, and candid conversations with her business partner you'll be well on your journey to becoming the World’s Greatest Boss.