#43: The Top Secrets to Reaching $100K From My Yay Award Winners (Part 1)

As you’re listening to this episode, I’m in Charlotte, NC getting ready to step on stage in front of 1200 boutique photographers for our once a year, 3-day event, Go Boutique Live. One of my favorite parts of the event is when we get to honor boutique photographers with the YAY awards. We give awards for a lot of things – from you first one thousand dollar client (a Julie) to raising $1k for charity, reaching $10k in sales for the year and $50k in sales for the year. But the highest honor a photographer can earn is the award for $100k or more in sales of portraits from January – December. This year we have more $100k Yay award winners than ever before, despite 2020 being the year of a pandemic. How did they do it? I’ve asked these incredible photographers to share their advice for reaching $100k in your photography business. Press play now to hear part one of this two part series. 

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How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio? Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more. With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way. Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny. You can find Sarah Petty at: www.joyofmarketing.com www.instagram.com/sarah.petty www.facebook.com/thejoyofmarketing