#156 – Derek Ashauer on Analytics Options and Privacy Challenges

On the podcast today we have Derek Ashauer. Derek, who transitioned from freelancing to creating WordPress plugins like Sunshine Photo Cart and Conversion Bridge, discusses the impact of European privacy laws, the limitations of Google Analytics, and the rise of privacy-focused analytics tools like Fathom and Plausible. He emphasises the ease and necessity of conversion tracking for websites, and how his plugin, Conversion Bridge, simplifies this process for both individual site owners and agencies by integrating with multiple analytics platforms. If you're an agency, developer, or digital marketer, this discussion will help equip you with knowledge and strategies to navigate the ever-evolving landscape of web analytics.

Om Podcasten

The WP Tavern Jukebox is a podcast for the WordPress community. We interview people who are pushing change in how WordPress evolves. Plugins, Blocks, Themes, Community, Events, Accessibility and Diversity; we try to cover all the bases. Subscribe to be updated when we bring you new content.