111 What Makes a Wordpress Woocommerce Project Successful?
This week, we look at What Makes a WooCommerce Website Successful? The lessons we learned are not what you might expect them to be. Our panel this week: Sallie Goetsch: https://wpfangirl.com Morten Rand-Hendriksen: http://pinkandyellow.com/ Scott Buscemi: https://luminary.ws/ John Locke: Lockedown SEO Show Table of Contents: 0:00 We introduce the episode and our panel. 3:34 WordPress News Story: John James Jacoby Publishes 35 Part Tweetstorm on WordPress Leadership, Community, and Economics https://wptavern.com/john-james-jacoby-publishes-35-part-tweetstorm-on-wordpress-leadership-community-and-economics 27:26 Our Main WordPress Topic: What Makes a WooCommerce Website Successful? 27:49 What are the characteristics that make any ecommerce website successful? 28:45 Show off what makes you different. 29:15 You have to drive traffic to your website. 31:34 Running an e-commerce site is the same as running a bricks-and-mortar store. 34:12 If you don't have traffic, you aren't going to make sales. 35:58 Rising to the top of Google takes more than one day. 38:19 People think that WooCommerce extensions will help them make sales, when they are really for sites already making sales. 39:56 Not every issue is a technical issue. 40:30 Many companies think they know their audience, but they don't. 43:29 If you really know your market, you will succeed. 45:25 Are there any challenges that are unique to WooCommerce as opposed to other e-commerce platforms? 48:04 WooCommerce is a powerful platform, but requires a lot of technical knowledge from the consultant setting it up. 50:27 There's a user story behind every WooCommerce setting. 51:57 Every ecommerce platform has certain trade-offs. 52:59 Some more thoughts on what can make a WooCommerce site build challenging. 57:26 Running an e-commerce website has many layers of complexity and legal obligation beyond those of a regular marketing website. 1:02:01 We do outros for the podcast listeners. ================ Leave us a review on iTunes and subscribe to our WordPress podcast: https://itunes.apple.com/us/podcast/wordpress-wp-tonic-jonathan/id893083124?mt=2 ================ Read the article on the WP-Tonic website for bonus content: https://www.wp-tonic.com/podcast/what-makes-a-woocommerce-website-successful/ ================ WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.