116 The Truth About Email Marketing With Angie Meeker
Email marketing is a subject that causes a lot of confusion. How do you produce effective email marketing? Angie Meeker gives us some straightforward advice to get your email campaigns running on all cylinders. Show Sections 0:00 Intros 1:57 Where People Go Wrong With Email Marketing 4:10 Finding The Sweet Spot 6:12 The Promotions Folder in GMail 8:44 Getting People To Sign Up To Your Newsletter 10:42 Tailor Your Offer To The Content Being Read 11:19 You're Not Using Enough Opt-In Boxes 12:18 Pop-Ups Still Work 14:00 Add Email Opt-in Offers In The Content 15:00 Exit Pop-ups Are Best 16:16 How To Find Your Own Sweet Spot With Email Frequency 18:06 Correlation Between Conversion Rate and Sales 19:08 Fighting Inertia and Getting Businesses To Use New Tools 20:40 Establishing Trust With Business Owners 21:40 Show Them A Clear Path To Their Goal 22:30 Businesses Need To Find Their Marketing Voice 25:09 Feeling Confident in Your Marketing Message 27:06 Angie's Favorite Motivation Books 27:33 The 10x Rule 30:27 The Closers Survival Guide 31:48 Decoding Prospect Objections 33:42 Contact Information For Everyone Guest: Angie Meeker http://mynameisangie.com/ Hosts: Jonathan Denwood https://www.wp-tonic.com John Locke Lockedown SEO Read the Article and get Bonus Content not included in the podcast: https://www.wp-tonic.com/podcast/116-truth-about-email-marketing-angie-meeker/ ==================== WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.