126 What's Your Overall Online Strategy?
This week, our round table of WordPress experts discussed the topic, "What's Your Overall Online Strategy?" Our panel this week: Sallie Goetch https://www.wpfangirl.com/ Kim Shivler https://howtobuildanonlinecourse.com/ Jackie D'Elia https://jackiedelia.com/ Johnathan Denwood https://www.wp-tonic.com/ Before the main topic, we discussed some relevant WordPress news stories. WordPress News Stories 1 - Headway Themes Confirms Financial Difficulties, Issues Apology to Customers https://wptavern.com/headway-themes-confirms-financial-difficulties-issues-apology-to-customers 2 - Zerif Lite Suspended from WordPress Theme Directory, 300K Users Left Without Updates https://wptavern.com/zerif-lite-suspended-from-wordpress-theme-directory-300k-users-left-without-updates 3 - Review Signal Publishes 2016 WordPress Hosting Performance Benchmarks https://wptavern.com/review-signal-publishes-2016-wordpress-hosting-performance-benchmarks https://wptavern.com/zerif-lite-suspended-from-wordpress-theme-directory-300k-users-left-without-updates 3 - Review Signal Publishes 2016 WordPress Hosting Performance Benchmarks https://wptavern.com/review-signal-publishes-2016-wordpress-hosting-performance-benchmarks Show Table of Contents: 0:00 Intros 2:04 Weekly Stories for the World of WordPress 2:25 Headway Themes Confirms Financial Difficulties 8:25 Zerif Lite theme suspended from WordPress theme directory 15:02 Review Signal's 2016 WordPress Hosting Performance Benchmarks 16:12 The biggest surprise is where WP Engine placed 17:50 Other surprises from the hosting benchmarking 20:40 The WordPress hosting Jonathan recommends 22:30 Americans are terrible at geography 24:03 The main topic begins 24:29 Strategy is often overlooked with web projects 25:40 You will be disappointed if you don't figure out why you need a website in the first place 26:30 Ask the "Why?" questions early on 27:31 Start with the outcome and work backwards 28:40 What planning does it take to build a brand? 29:30 Defining your ideal customer is the first step 30:55 Return on investment and getting traffic 32:10 Do you have a platform? 32:45 "It's not the amount; it's the idea." 33:40 Starting from nothing is difficult, having an audience makes everything easier 34:50 Building your authority is the key 36:10 "It's not traffic; it's people." 38:01 "You want people who are looking for what you really do." 39:00 The one thing Kim needs to know before she builds you a membership site 40:28 Where many content membership sites drop the ball 41:10 The most common mistake when it comes to divvying up a website budget 42:54 Where 90% of your focus needs to be on your website 44:48 Large businesses are not immune to lack