129 Chris Handy, CEO & Founder of Thinkhandy
We sit down with Chris Handy, CEO and Founder of Thinkhandy to discuss sales funnels, inbound marketing, email marketing, and nurturing leads. http://www.thinkhandy.com/ Show Table of Contents 0:00 Intros 0:37 What is inbound marketing? How does inbound marketing relate to the sales cycle? 1:40 Inbound marketing has expanded it's meaning to the point of dilution 2:09 People buy differently than they used to 3:00 Content creation has become more casual 3:31 Answering your customers questions online 4:50 Wanting to get questions answered without talking to a sales person 5:58 50% of sales in B2B are made before you ever speak to the prospect 7:55 Easing into the sales funnel with email marketing 8:34 Every email marketing campaign is going to look different, depending on the business and audience 9:57 People get stuck on The Law of Demand 11:09 Don't be afraid to share unique content in email newsletters 12:20 Be more of a teacher 14:08 Curating and publishing content on a specific subject in your newsletter 16:28 Building a content machine from customer and client feedback 19:08 HItting customer objections head-on 21:00 Using human language and not jargon 22:45 Why do salespeople rush to close the deal 26:26 Matching customers to what they need 29:40 Your job is to take them to the next step of the funnel 31:30 You have to have quotas in sales teams, but realize they influence behavior 33:48 LeadPages buying Drip, and thoughts on automation 38:40 Tracking source of sales referrals is important 39:39 Comparing some of the email marketing solutions 41:02 How sales teams use a CRM to get a 360 degree view of a customer 42:05 Workflows and automated sequences in email marketing 43:13 Podcast outros You can read more content from this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/129-chris-handy-thinkhandy/ ================== Subscribe to WP-Tonic in iTunes and leave us a rating: https://itunes.apple.com/us/podcast/wp-tonic-wordpress-business/id893083124?mt=2 ================== WP-Tonic is not only a WordPress support and maintenance service, but also publishers of a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.