133 Kai Davis on Digital Outreach and Consulting
133 WP Tonic Interview with Kai Davis Outreach Consultant & Author We talk with consultant Kai Davis about podcast outreach and other forms of marketing. http://kaidavis.com/ Episode 133 Table of Contents 0:00 Intros 2:20 How does choosing a niche help you as consultant? How do you choose that niche? 3:56 Kai recommends The Positioning Manual by Phillip Morgan https://philipmorganconsulting.com/authority-resource-center/the-positioning-manual-for-technical-firms/ 4:33 What is digital outreach? How does digital outreach help you as a consultant? 6:41 Aligning the needs of the audience builder, the audience, and the audience guest (the outreaching business). How do you figure out how to align values for all three? 9:38 How important is it to nurture relationships within your industry? 10:56 Consulting is not a zero-sum game. 11:31 What prevents consultants from creating educational assets that will be valuable lead magnets? 15:49 Why it's vital to build a product ladder to allow people to engage with you at every price point. 18:08 Why is podcast outreach more important now than a few years ago? 20:55 It takes repetition for people to remember your brand. 21:44 Is appearing on other people's podcast a great way to get your feet wet before starting your own branded podcast? 24:24 What is the hidden benefit of having a podcast with guest interviews? 25:54 What is the Double Your Freelancing Academy? And what are some common mistakes that freelancers make? 28:55 Kai's background in consulting, and what would he tell his younger self about consulting? 33:34 Without clear positioning, it will be very hard to raise your rates or get return business. 35:47 How does Kai balance organic SEO and paid traffic? What changes does he see coming to both of these? 37:48 Without proper positioning, you are magnifying your problems in public. 38:21 Kai has a amazing story about spending money on advertising without having the other pieces in place. 40:05 Podcast outros. Find Kai at: http://freeoutreachcourse.com/ and http://doubleyouraudience.com/advice/ Find bonus content from this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/133-kai-davis-digital-outreach-podcast/ =========== Links and resources mentioned during the episode: The Positioning Manual by Phillip Morgan https://philipmorganconsulting.com/authority-resource-center/the-positioning-manual-for-technical-firms/ Free Outreach Course http://freeoutreachcourse.com Expensive Problem https://expensiveproblem.com/ Kai Davis Courses and Books http://doubleyouraudience.com/courses/ Just Fucking Ship by Amy Hoy https://unicornfree.com/just-fucking-ship/ The Outreach Blueprint http://doubleyouraudience.com/outre