142 How to Successfully Work With Non-Profits
On this week's WP-Tonic round table, we give some insight on how to work with non-profit organizations. How is working with non-profits different than working with clients in the private sector? Our round table of WordPress experts also discusses the best marketing practices for non-profits. Our panel this week: Morten Rand-Hendriksen of Lynda.com Sallie Goetsch of WP Fangirl Jonathan Denwood of WP-Tonic John Lockeof Lockedown Design Show Table of Contents: 0:00 Show Intros 2:02 WordPress Story #1: Does Jetpack slow down a WordPress website? https://mattreport.com/jetpack-speed/ 20:04 WordPress Story #2: How I Built It, Episode 12: Chris Lema and Beyond Good https://howibuilt.it/episode-12-chris-lema-and-beyond-good/ 31:54 Main Topic: Working With Non-Profits 32:02 What is different about working with non-profits vs working with regular businesses? 34:14 How does the non-profit managerial structure affect timelines and the decision making process? 36:44 Jonathan shares a link: How Nonprofits Get really Big from the Stanford Social Innovation Review https://ssir.org/articles/entry/how_nonprofits_get_really_big 40:29 What unique challenges do non-profits have in establishing and achieving their marketing goals? 44:50 How do non-profits find their target segments? How do you define personas and develop a content strategy to reach those target personas? 48:38 What are some examples of non-profits that are doing a great job with marketing? 51:55 What are some things that non-profits need to focus on when it comes to their website and digital marketing? 56:20 Podcast outros 58:49 YouTube bonus content 58:55 More thoughts on marketing for non-profits 1:05:00 John's experience with non-profits 1:09:20 Quick advice on discounting and pro bono 1:09:50 Some non-profits may be in a better position to pay you than regular businesses. 1:11:27 Building up good will in the community by working with non-profits in your community. ========================== LInks mentioned during the show: If You Want Results, Think About How You Post and Share Content http://tacticalsocialmedia.org/post-share-content-matters/ Ladies Learning To Code http://ladieslearningcode.com/ Black Girls Code http://www.blackgirlscode.com/ WEAVE, Inc. http://www.weaveinc.org/ ========================== Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/142-working-with-non-profits-wordpress/ ========================== Subscribe to WP-Tonic on iTunes and leave us a review! https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2