How Designer Fruit Is Taking Over the Grocery Store

No more mealy apples and flavorless oranges. There’s a growing category of produce available in your local grocery store: fruits and vegetables that have been carefully bred with flavor in mind. But these more delicious varieties tend to come in premium packaging—with a premium price to boot. WSJ contributor Elizabeth G. Dunn tells host Alex Ossola how this produce is bred and whether we can expect to see more of it in the future.  What do you think about the show? Let us know on Apple Podcasts or Spotify , or email us: FOEPodcast@wsj.com  Sign up for the WSJ's free The Future of Everything newsletter.  Further reading: This Strawberry Will Blow Your Mind: Inside the Startlingly Delicious World of Designer Produce  The Race to Save Ketchup: Building a Tomato for a Hotter World  Learn more about your ad choices. Visit megaphone.fm/adchoices

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WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.