How Smell is Helping Treat the Toughest Cases of Trauma

Our sense of smell is deeply linked to our emotions, due to the connections between the tissue structures that identify odors and the parts of the brain that govern our memories and feelings. But what if those smells are linked to traumatic memories? Researchers are finding success using a combination of artificial scents and virtual reality to treat people with severe cases of trauma. WSJ’s Danny Lewis examines how new innovations could make this therapy more accessible. Further reading:  High-Tech Smell Sensors Aim to Sniff Out Disease, Explosives—and Even Moods - WSJ  The Metaverse’s Effects on Mental Health: Trivial or Troubling? - WSJ  The New Halloween Scare: ‘Oh, My God, That Smell Was Gross.’ - WSJ  Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.