What’s in your digital value propositions?

Thomas Lah, executive director and executive vice president at TSIA is back and he’s sharing some deep insights from his book “Digital Hesitation – Why B2B Companies Aren’t Reaching Their Full Potential” as we dive into the role of digital value propositions and product line growth being key building blocks for digital business models. Download or purchase the book, Digital Hesitation – Why B2B Companies Aren’t Reaching Their Full Potential

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The XaaS Files is an executive profile series designed to showcase leaders who have led the transition to or rapid scale of as-a-service business models and successfully navigated this evolution to positively impact growth and the value of their companies.