When does a customer become a subscriber?

Join Kevin Dobbs as he talks with Zuora Founder and CEO, Tien Tzuo. They discuss how Tien has seen the subscription world change in the last decade, how connecting with customers will find revolutionary ways of doing things and the difference between a customer and a subscriber. *For more information on Tien Tzuo’s book “Subscribed” please visit https://subscribed.com

Om Podcasten

The XaaS Files is an executive profile series designed to showcase leaders who have led the transition to or rapid scale of as-a-service business models and successfully navigated this evolution to positively impact growth and the value of their companies.