The 15-Front War Facing Publishers
Publishers are bleeding traffic, battling 15 problems at once—and experimenting like never before. Mark Stenberg breaks down the rise of on-site answer engines, the Substack vs. Patreon turf war, and why the New York Times quietly killed its audio app. It’s messy, but there is a playbook.And if you're interested in getting Mark's insights on a weekly basis, be sure to sign up for his newsletter On Background here.ADWEEK House Advertising HQ: https://event.adweek.com/awh-advertisinghq-2025/9435390?rLearn more about miniMBA courses HERE Hosted on Acast. See acast.com/privacy for more information.