Air Fryers and Genie Bras: Direct-to-Consumer Marketing & Creating #1 Products with Matt Fisher

#031: Hear the story behind your favorite “As Seen on TV” products and learn marketing lessons that apply to infomercials and digital alike. Matt also shares his journey from Netscape engineer to COO at one of the biggest direct-to-consumer names in the world.

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Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.