Nonfiction Writing Tips and Subscription Marketing Strategies with Anne Janzer

Anne explains how she saw the initial wave of the subscription economy approaching and why marketing goals need to shift toward retention versus lead gen. She also shares the strategies that helped her become an award-winning author.

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Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.