Rory Sutherland with Practical Magic for a Hyper-Logical World

Learn the limits of logic and the implications for marketing. Rory also explains how to hire alchemists and shares some surprising examples of how humans aren't always as rational as we think we are.

Om Podcasten

Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.