Segmentation, Targeting, Positioning, and Brand Activism with Professor Philip Kotler

It’s not every day you get to hear from a living legend. This episode features the Godfather of modern marketing, Professor Philip Kotler. Professor Kotler has written 80 books, spent 50 years unpacking how and why marketing works, and evangelized core concepts like the 4 Ps. In addition to a masterclass in classic segmentation, targeting and positioning, in this interview Professor Kotler discusses: Why your company should have a higher purposeThe goal of his magnum opus, “Marketing Manageme...

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Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.