Sonic Logos, the Grateful Dead, and Fanocracy with David Meerman Scott

David shares PR lessons from the Grateful Dead, how the new rules of marketing are continuing to change, and the story behind his latest book Fanocracy.

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Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.