The History of Agencies, Authority Marketing, and Overused Words with AMI’s Drew McLellan

#028: Steve and Drew cover why agencies are responsible for soap operas, how to establish authority as an agency, and what a cornerstone content strategy looks like. Drew also lets us know it's time to stop saying "unprecedented."

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Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.