Why to Increase Content Marketing Spend During Recessions with Mark Organ

#005: Mark Organ, founder & CEO of category-creating companies Eloqua & Influitive as well as a CEO coach, shares invaluable insights from steering his marketing technology companies through the last two great recessions. We learned a ridiculous amount in a short discussion. Some highlights: · Removing risk is one of the highest value messages to clients that most marketers miss · The more of the CEO’s job you can take on, the more budget will open up · Content marketing is like an a...

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Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.