Borrowed Trust: The Fastest Way to Build Credibility in Your Studio or Business
Send Jackie A Message! Building trust doesn’t have to take years—it can be accelerated using a strategy called "borrowed trust". By strategically aligning with already trusted people, places, or platforms, yoga and Pilates businesses can go from unknown to thriving—much faster. I have seen so many new entrepreneurs wait until they feel "established enough" before charging premium rates or expanding their business. However, the most successful studio owners know that credibility can be borrowe...