BYP 138 - The Five-Tool Player in Personal Branding

I'm a big baseball fan (go Yankees!) and been watching a lot of playoff baseball of late. That got me thinking about 5-tool players.  In baseball, a 5-tool player can hit for power, hit for average, run, throw, and play great defense. These players are invaluable to a team, but they also have clearly delineated roles, even if they can do EVERYTHING well. In the thought leadership space, I see 5-tool players as people who can: Speak Write Coach Consult Market This has a huge impact on your income streams. Why? If you can speak, then you can keynote, host seminars, or podcast. If you can write, you can monetize books and blog posts. If you can coach, you can provide 1-on-1 services, group coaching cohorts, or run mastermind groups. If you can consult, you can provide strategy, tactics, or advice for high fees. If you can market, you can do that for others (or for yourself, and save a ton of expenses) I have a new saying: "Money flows to mastery and flees from mediocrity." That means, even if you do all these things well, you still have to tell the market which of these skills you are a MASTER of ... and there can only be one. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Om Podcasten

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching