BYP 149 - Protecting Your Intellectual Property with Steve Sponseller

You work hard every day to craft your ideas, frameworks, and strategies. But what can you do to legally protect them? Today I interview Steve Sponseller, a patent attorney based in Spokane, Washington about best-practices when it comes to protecting our intellectual property. In this episode you will learn: The difference between copyrights, trademarks, patents, and trade secrets What legally constitutes a trademark, and when you should file for one Who really "owns" the creation when a contractor (like a designer or copywriter) creates intellectual property for a client When to use U.S. based contractors vs. when it's ok to use contractors who are overseas and so much more While this topic isn't the "sexiest" topic out there, it's extremely important. Several years ago I witness Michael Hyatt go through a trademark tiff with the National Speakers Association which I blogged about here. Thankfully things worked out for both groups, but it was a looming reminder that IP conflicts can come unexpectedly, and that we should all be prepared for them. Grab Your Copy of Steve Sponseller's Intellectual Property Checklist Intellectual property is not optional. Every business, from solo entrepreneurs to large corporations, has valuable intellectual property that must be protected. Grab Steve's free checklist here: Get the IP Checklist here

Om Podcasten

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching