Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
Referrals are hands down the best kind of lead—they come with built-in trust and are easier to convert. But relying only on referrals? That’s risky. In this episode of the YouCan Podcast, we’re diving into why referrals are so powerful and why you need to have a backup plan to keep your business growing consistently.Discover how to warm up cold leads so they feel like referrals using strategic touch points—like social media, email marketing, and personal outreach. Learn why not all touch points are created equal (hint: in-person contact is the most powerful) and how to create a balanced lead-generation strategy that combines reactive and proactive approaches. Plus, find out how to make the most of in-person events to build your network and generate more opportunities.If you’re ready to take control of your lead flow and stop relying on unpredictable referrals, this episode is a must-listen. Hit play now and start turning cold leads into warm prospects!👉 Listen now and don’t forget to subscribe for more actionable business tips!For support with your business email 'support' to: sarah@youcan.onlineOur Sponsors:* Check out Kinsta: https://kinsta.comSupport this podcast at — https://redcircle.com/you-can-inspiring-women-in-business/exclusive-contentAdvertising Inquiries: https://redcircle.com/brands