Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
How can the most cutting-edge start-ups fail? Start-ups fall to their death in the deep chasm that separates early tech adopters and the pragmatic mainstream followers. They are two different markets with entirely different customer profiles and purchase requirements. Crossing The Chasm by Geoffrey Moore is widely considered "the bible” for entrepreneurial marketing. Read the summary to get the blueprint for chasm crossing, and master the ways to choose your target segment, craft your market positioning, and leverage it to become the undisputed market leader.