The Bezos Letters: 14 Principles to Grow Your Business Like Amazon
Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble internet startup has become a well-known case study as a company that built an agile, efficient and productive business. In this book, risk and growth expert, Steve Anderson, together with author and director, Karen Anderson, identifies specific Cycles of Growth and 14 “Growth Principles” based on patterns they observed within shareholder letters written by Jeff Bezos between 1997 and 2018. Learn how these same growth principles can be applied to any business and help you get into the same mindset that made Amazon a trillion-dollar company.